8 tips to improve the findability of your wix website to generate more traffic and convert leads into customers.
#1 Make sure your website is mobile-friendly!
The battle vs fixed Internet connections (Home computers) and mobile devices is in full swing. More and more people use their smart phone or tablet as their ordinary desktop and in the near future laptops and home desktops might even become history.
Make sure your website is fully functioning and adapted on a mobile device. Wix.com offers a mobile optimization tool. This tool helps you to optimize your website for smart phone and tablet users. Don’t underestimated the importance of this, an easy accessible website keeps your visitors longer on your website and this is what you want to achieve, right?
#2 Search Engine Optimization (SEO)
Using a Wix website already helps you to improve findability on search engines, but while updating, improving or changing your website, you always have to keep in mind which effect it will have on your google ranking. SEO is more than using your main keywords in the content of your website
For posts on your website or a new blog posts you could use seomofo, it helps you to create and optimize the SERPs (Search Engine Results Page). Set title, description and url and see how it will look in googles search results.
Wix offers the Wix SEO wizard. Select your website, enter the keywords most likely used by your potential clients and let Wix help you to improve your website.
#3 Keep your social network up to date
Your website is just one tool to gain brand-awareness. To improve your online footprint try and use several Social media networks. By using networks like Facebook and Twitter you´ll be better findable for potential clients.
Depending on your type of business you have a wide range of social media and networks to use for promoting yourself on the web. Select those which fits your business the best and start to share interesting content with keywords and topics which makes your business easy to find for clients. Not interested in keeping all those pages up to date? No worries! Use applications like Hootsuite and Tweetdeck. You can manage all your social networks from one web-based application and post, monitor and schedule your activities on all social network platforms.
Make sure you website is social media proof! Posting a article on your website or blog? Make it shareable by your website visitors by adding tweet or like buttons. Promote your social networks by having the social network logos on a central point on your website. Paying attention to your social network pays-off in customer loyalty and positive word-to-mouth marketing.
#4 Study the stats
Studying the stats gives you knowledge about your website visitors. By using Google analytics on your website you gather valuable information about the behavior of your website visitors like:
– The number of visitors
– Where are they from (Geographical location)
– How much time did they spend on your website
– Where did they come from? (Google, social media, etc.)
– Which keywords were used to find you
Google analytics helps you to optimize your promotional activities, time your publications and find the optimal sharing moments.
#5 Fresh content!
Depending on the purpose of your website, you usually want to have your website visitors as long and as often as possible on your website. The best way is to have constantly fresh and relevant content.
Create a community around your brand or business by not posting only promotional content but also relevant and interesting articles for your target group. This way it is more interesting for your potential clients to visit your website on regular bases.
A newsletter can be an useful tool to keep your clients posted about promotional campaigns, updates, new services or any information which is relevant and interesting for your clients. Think twice about the content of the newsletter, one uninteresting newsletter and your clients might lose interest and unsubscribe from your newsletter.
To create newsletters try mailchimp. It has an easy-to-use design center, you can import your mailing list and mailchimp provide stats like: How many opened the newsletter and on which links the recipients clicked.
#7 The most important page!
When you finished your website, take some extra time to create and optimize the most important page on your website. The landing page!.
When clients browse to your website through the url, often they already know your business and know what to expect. These people land on your home page, the start and menu of your website.
Attracting new and potential clients needs a different approach. They will not enter your website by typing in your url.com but are redirected by links posted on social media or by search results in google. The goal of the landing page is to Call To Action. Potential clients have to become interested in your product or service by looking at your landing page.
#8 Add plugins or widgets
By adding plugins and widgets you can give an extra dimension to your website. check out the Wix app market for useful third party plugins and widgets. How to add a plugin to your website? check out the tutorials offered in the Wix app market.
Is there a difference between widgets and plugins?
Yes there is! Plugins are usually invisible and run in the background of your website, often as SEOs. Widgets are extension of your website, like online scheduling calendars, contact forms, social media buttons, etc. Please note that not every plugin and widget work together well, This can result in a slower website or loading errors.